The Company


Millions of potential buyers discuss their preferred products in the digital era in social media and can be influenced in their purchasing decision. Clients try to bond with their favorite brands on Facebook in order to be always informed about the latest news and to have immediate access to experts who can answer all questions.

In short: Facebook and other social networks represent the biggest marketing platform for advertisers.


With its products, socialBench has been supporting companies for years, allowing them to harness this sales potential, to optimize their own social media presences across all channels, to transform merely interested people into enthusiastic buyers and to increase customer loyalty.

We are fans of effectiveness and cost efficiency. Therefore, all socialBench products are modular - our customers only pay for what they need.

The Management

  • Nico Pliquett

    Founder & Managing Director

    Even before completing his Bachelor of Arts in cross-media and online management, Nico proved his entrepreneurial skills and his affinity for social media. As co-founder of kitesurf business KiteWorldWide he heavily relied on Facebook marketing. Success was not long in coming: The implementation of the communication strategy is regarded as a "Best Practice" within the tourism industr. As owner of the social media agency 27social, Nico lectured tour operators and travel agents on countless occasions.

    Afterwards, Nico focused on socialBench Analytics. After a year of development time, he acquired Scholz & Friends iDialog (Frankfurt) as the first customer, thus laying the basis for the founding of the social bench GmbH in January 2012.

  • Michael Blazek


    The Chief Operating Officer is dedicated to drive all operations of the socialBench GmbH, thus living his passion for the optimization and improvement of processes in a profitable way. The graduated social scientist looks back on more than ten years of professional experience in quantitative and qualitative market research and provided studies for, e.g., Microsoft, Mars Germany and the NDR.

    Before joining socialBench GmbH, Michael Blazek ran the market research department of social media agency DELASOCIAL. He supported renowned companies such as Swarovski, Mont Blanc and WL Gore with in-depth analyses and therefore knows the digital hemisphere inside out.

  • Fabio Scavone


    Fabio leads the development department strategically and conceptually, guaranteeing that all products remain first-class. It’s in his blood: Fabio inherited his enthusiasm for the world of bits and bytes from his father, who ran his own software company. That way socialBench’s CTO attained profound practical know-how about software development early and deepened his knowledge during several stays in the United States.

    During his studies of computer science, Fabio conducted lots of projects with a focus on eComerce as a freelance software developer. Afterwards he was in charge of a wide variety of projects as lead developer - to ultimately enrich socialBench with his experience.

  • Kristian Engli

    Account Management & Support Director

    Some companies would call him "King of Customer Happiness", but Kristian rather thinks of himself as “The customers’ advocate”. Nobody is in such close contact with our customers like the Head of Account Management and Support, no one has a better idea of how users actually implement socialBench products in their daily workflow. In short: Kristian knows best what customers want and relies on this knowledge whenever we talk about the development of our tools.

    Kristian also receives useful input for the further refinement of our tools from outside sources: During his studies of tourism- and eventmanegement with focus on Pacific Asia, he spent a good deal of time abroad, establishing a global network of social media aficionados.